Asia | Oceania

KAYSER

KAYSER

Adaptation of cross-continental approach of perceiving plus sizes in societal mindset.

Yes, Kayser is a pioneer in contradicting that approach, that a plus sized woman can receive the same perception from the society. Let’s mention that from markets to markets, the perception and acceptance should be created in a similar manner. We created an identity that broke the societal mind barriers by communicating “Every shape is good, just feel yourself”.

  • Client:

    KAYSER
  • Industry:

    Lingerie
  • Service:

    Design Strategy, Visual Merchandising Strategy, Retail Store Design, Technical Design, Technical Drawings, Experience Design
  • Brand Origin:

    Australia

Asia | Oceania

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