Adaptation of cross-continental approach of perceiving plus sizes in societal mindset.
Yes, Kayser is a pioneer in contradicting that approach, that a plus sized woman can receive the same perception from the society. Let’s mention that from markets to markets, the perception and acceptance should be created in a similar manner. We created an identity that broke the societal mind barriers by communicating “Every shape is good, just feel yourself”.
-
Client:
KAYSER -
Industry:
Lingerie -
Service:
Design Strategy, Visual Merchandising Strategy, Retail Store Design, Technical Design, Technical Drawings, Experience Design -
Brand Origin:
Australia
