The earth has remained the same since the beginning of time. Nevertheless, what evolved is the human race and all of the world's greatest designs ever sketched. Each of these illustrated designs defined a distinct form relevant to its function, and this function derived the purpose of a structure’s existence. Making one look more divine than the other.
Planning and building these spaces expanded the landscape, so people had an interface that shaped how they interacted physically. These interactions impact larger entities like retail brands. Dart Design Inc. views a store layout in the light of a sketched interface that generates ROI from every square inch of retail space.
In an economy that transitions swifter than a bolt of lightning, brands must deliver extraordinarily and get the ultimate fruition to their creative hardships— Numbers. We demonstrate how a retail store layout design can be converted into a hallmark of profitability even in adverse circumstances. We design more science than art layouts because metrics matter in CX.
Psychology +Design Intricacies = Favorable proposition for Brands
We call ourselves a multidisciplinary retail design agency because we think like designers and act like marketers. Space is a sanctum for us, but the customer experience is sacrosanct. That’s why we like to work with the essential trait of a designer— Listening. Our team of architects works intuitively, ensuring clients' creative input and visual expectations are always considered.
We approach the process of developing your store layout by focusing on the objective of driving maximum customers towards your brand and designing (literally) their journey within the store itself. The Dart Design team executes the technicality of space by being cognizant of a buyer’s psyche. This buyer prefers habitable & inviting spaces or disregards brands with a lot of visual clutter.
From mapping the appropriate store floor plan to executing retail store design through our experts with a manufacturing-rich background, we create a store design per your brand ethos where you will find our diligence through these elements:
Recce the space to deliver site-adapting Store Layout Design
The true beginning of a purposeful retail layout comes when we recce the space and adapt to its physiology. We visit the location to map the space, illustrate the preliminary layout and later optimize it to navigate a consumer’s journey. For instance, a store’s exterior without parking outside does no good with a great design inside. Hence, evaluating the basics of a physical environment surpasses creative thinking.
A Perfect Blend of Creativity and Innovation
We believe that retail has a large piece of lifestyle intersecting and influencing people’s way of interacting with and perceiving the brand. Hence, creativity has much to do with how seamlessly the physical and digital worlds blend inside a store's design and layout. We use the most intuitive store navigation as a convenient method for our clients.
Designs that connect with the Solution
Once our client briefing and recce process are complete, we incorporate all our insights into crafting the preliminary design that emphasizes delivering quantifiable results. As a result, procuring ROI and solving the most complex functional challenges create a chord of silent connections between brands and consumers. Consumers' repeat purchases give brands momentum.
Sustainable Processes wrapped in Pragmatism
Through futuristic yet comprehensible design, Dart Design furnishes a store environment that can pragmatically grow ROI. However, superiority comes with a responsible outlook. We strive to keep ourselves and our clients in nature’s good books by implementing a constructive circular mindset in our designing & construction process. It’s the natural habitat that offers us the space to create wonders. Using it mindfully involves being sustainable.
Transforming the conventional landscape of Retail Outlet by emphasizing the essence of an architecture that drives sales and correlates
Your store strategy, locations, customer demographics, and floor space all need to be taken into consideration. Your store layout must remain consistent no matter what region or demographic you're targeting. You can take advantage of floor planning in this situation.
Your store's standard floor plan can ensure that anyone who walks in knows exactly where they can find what they need by maintaining a consistent category flow and product range. Regardless of whether they have visited before or not.
The question that follows when creating a floorplan is whether you can make a single plan for multiple stores. This is the next step: How often should you create a new floorplan? What frequency should you update your floor plan?
Two types of floor plan updates are available. There is one update that changes the space allocation for your categories. The update that allows you to move your categories in-store is also available. The frequency you make these changes will depend on which update you choose. You can also create a new floor plan.
Both strategies have their merit and constraints. Having different plans for different stores can increase customer engagement as it customizes customer experience for an area while having identical floor plans can strengthen the brand identity and customer brand bond as it makes the customer see as more reliable.
Absolutely. The point is not to make big changes but to make a big impact which can be done without major remodeling which changes in paths and wayfinding.
A common mistake brands make once they expand to new areas or demographics is thinking that what made one store successful in one location would work in other spots too. So, always remember to balance your planning with adaptability.