The best brands in the world know what they need to do to get what they want and how to get there. And given that their strategies can't be Googled, they hold a firm place in the market with equal space to adapt and maneuver. Hence with the right strategy in place, every business has the potential to grow and rebuild, and to stay competitive, they must constantly adapt. The only option is to change through purpose-driven thinking.
Build around the purpose-driven philosophy; we are a team of retail strategists with almost a decade of experience to complement our creativity alongside employing customer-centric retail strategies to help you grow your business. As brand strategy consultants, we work with you to develop a range of flexible strategies for your business, ensuring that you are tapping into optimal channels to grow your brand and yield result, irrespective of the level your business is at. So whether you've just started a business or expanded, we know what it takes to succeed.
With almost a decade of expertise in helping brands establish their distinct presence globally. As the leading strategy maketing consulting agency, we know how to target the right audience, advertise to them, and shape approaches and methods that get results. So ultimately, you are ensuring everything is done right and getting your objectives met.
Our team of specialists will work with you tirelessly to develop a comprehensive plan that covers everything from your goals and objectives to the analysis of your current performance, along with a road map for long-term projects. In addition, we would analyze your competitors and determine how you can leverage their weaknesses and strengths for your brand to stay ahead of the curve and succeed.
We understand every business is unique, and we place a high priority on their individuality. Our goal is to help our clients shape the best path forward according to their needs and objectives. Each client presents challenges, and we are prepared and excited to tackle everything head-on. This is why we build the best course of action through our extensive experiences over the years and ensure they arrive at the right decision.
Whether you wish to grow into new markets or offer more range in your current ones, we will assist you, so you are not only able to survive in the volatile market but also thrive.
We suggest a subtler and more straightforward customer journey that will go hand-in-hand with the product. Recent consumer shift embraces creating an experiential story for the brand and the product that the consumer can relate to with daily life. Hence, the needs, want, and desires are captured and solved with the product.
The brand and its products rely on the 'problem-solving' factor. We create retail strategies that involve direct brand connections through experiential means. Per se, for a German Eyewear brand – we designed an SIS display unit that maps the "Journey of Eye" by trifurcating the age groups into 20yrs, 40yrs, and 50 yrs. Around it, we included different lenses with a mirror in the centre. It proved to be an engaging piece, yet premium. In the second layer, we added Carl Zeiss's product USP, which proved to be a conversion point.
Planning your retail keeps the customer journey and in-store inventory & operations organized. Your brand can gain the upper hand by just planning your retail right because there is much clutter in the market, which hinders the brand experience.
Brands are categorized into three stages – Born, Developing, and Established. When your brand has surpassed the born stage and is in the middle of penetrating the developing stage, the need to update the retail strategy becomes essential. Though well-established brands continuously update their retail strategies to remain relevant and maintain their reign in a space full of emerging brands posing an impact on their market share.
At first, we would get insights through our R&D team about your brand. This will include both – Primary and Secondary research across various touchpoints. Then, the gaps that threaten brand communication will be designated as brand stressors.
Secondly, we will formulate counter plans to neutralize these stressors based on what the competition lacks.