Getting stuck in retail business planning is more common than earthquakes cause of unpredictable bloopers from cluttered outlining. Eventful challenges due to internal and external factors like – supply chain management, pricing decisions, economic severities, and health catastrophes.
Planning an effective retail strategy comes after detailed market research to understand the customer shift and needs. Then, we put it across with detailed analytics analyzed through our core team of data scientists that build and maintain the retail library across brands globally. Serving the 5% of Fortune 500 brands has helped us in gripping market intelligence that we induce for strategic planning in retail.
DART's precise retail planning aids in answering – "How to improve a retail store's profitability?", "How to manage products folio in virtue of complex procurement processes?" and "How to include experience across different sales channels?"
While strategic planning in retail, we keep today's consumer's value demands, better convenience, and best cost that the brand will offer. Not missing a single opportunity for cross-selling and up-selling, communications are needed to be revised on a need basis to reach consumers.
In virtue of it, we cater the following services to achieve the highest return induced deliverables –
• Retail Strategic Planning
• Retail Floor Planning
• Merchandise Financial Planning
• Channel/Store Planning
• Assortment Planning
• Spatial Planning
• Store and Product Clustering
• Demand Forecasting
• Allocation and Replenishment Planning
• Store planning
• Store Transfers Management
• OTB (open to buy) and RPT (retail power tool) Management
• Markdown and Promotion Management
• Product Performance Management
There are three broad parameters while selecting a partner agency –
• Quality of work
We believe that not every agency can meet these parameters simultaneously. But we are proud to say that with most of the clients we've worked with, we've reached the conjunction of all of them to make things happen. And this is what makes us unique. Hence, a reason to choose us.
A good in-store customer experience relies on the location of product categories within a store. Therefore, category adjacencies play a significant role in macro space planning.
The adjacencies between categories help customers find the items they are looking for because grouping them makes it easier for them to see what they are looking for. As a result of locating category adjacencies, shoppers are reminded of forgotten items, explore more, spend more time browsing, and buy more.
Retailers must choose between Range and Assortment planning when planning their micro spaces. To do this, you must select the right mix of products (range) and variations of those products (assortment) within any category you are interested in. Planograms, schematics, and POGs represent a category's product assortment. It defines the location on the shelf and the number of faces of any specific product. Merchandise shelves with it using in-store teams.
The science of product selection and category management strategies of retailers and each brand owner's merchandising plan inform the range and assortment planning process.
While planning retail, we distribute and integrate touchpoints such as – Invite, Engage, and Convert (IEC). Different VM elements are placed to capture eyeballs from IEC itself. You can get more insights from our 'Indian Motorcycle' case.
Experience is sensorial. It depends on the type of brand. Per se, it's a bakery that would incorporate aromatic branding, where not only inside the baker but on the streets too, the aroma of freshly baked bread will float and spread nostalgia amongst the consumers.
We included a 'Studio Box' for Canon in their product unit. That box was ideated from the literal roots of photography. With it, they can embrace their skills and test the product using Canon's products.
There are different store clusters based on their format, size, shopping mission, demographics, and customer base. Planograms and category spaces for similar stores are planned with store clusters.