Ever since the inception of our brand, we have witnessed the concept of a retail design agency significantly evolve. As we are furthering into the future and beyond, the singular requisites placed by the market will continue to put brands at a crossroads where they would need their identity defined and redefined for physical customer interaction. That’s how we shifted our functioning and moment of intervention as a design agency that transcends from the typical responsibility of a design studio.
We are a group of creative thinkers and engineers with responsibilities and approaches that are directly proportionate to the SOW (Scope of Work) that drives the escalating growth in the retail environment. We have conformed right into the metaconomy, advancing to become the juncture for 360 elements of crafting the tactile identity of a brand and empowering them with the weapon of experience, engagement, and sustenance.
Using a modern take on creating an industrial retail design, we have vehemently formulated comprehensive ways to reimage a retail strategy that would become extraordinary to cater to people’s multisensorial experience:
Incepting the design of identity through R&D
Our initial phase of incepting the design begins with the thorough market, consumer, and product research. The research phase enables us to map up the panoramic view of the business model, which embraces processes like connecting with the distributors, identifying the gaps, evaluating the What, Where, and How of the business gambit, and designing the identity that fits right.
Dart Design Inc crafts a design process that emphasizes refreshing the complete layout of a space. We fixate on the brand’s purpose of adapting to frequently changing market demands with a consistent fervor and ultimately aiming for uncomplicated customer interaction, unparalleled customer experience, and brand visibility that etches a mark.
Synchronizing the designed identity with Visibility Initiatives
Design conceptualization through research insights and identity deployment of a brand doesn’t bring in customer footfall at once. There must be relevant brand visibility initiatives that prompt the first step from consumers inside the store. The research insights from the identity design stage give valuable input to strategize for brand activation, loyalty program, and other marketing endeavors that begins with the footfall generation.
And this is where we intervene as a multidisciplinary design firm offering a complete retail design service under one roof. Hence, we put our proficiency into connecting every medium with the store, boosting how swiftly the products start moving from the shelves.
Filling the gap with Brand Loyalty & Brand Expansion
Businesses wouldn’t merely thrive on great retail display designs. Once the activation program has garnered visibility and traction for the brand, sales should be in momentum, where repeat purchases become a cyclic process. So, stitching up the loyalty part into it becomes essential. And that’s where we are presented with the brief where macro forecast and brand expansion into different geographies become a brand sustenance factor.
That’s when we shed the skin of playing the conventional role of a retail design firm and got into macro forecasting the future markets for our clients. Our insights put forth a foundation for our clients where they prepare their business models, marketing strategies, product market, and more to spread their roots into different other geographies.
That’s how we vocalize retail brands through one brand identity design that grows through a chain of elements
In the covid world, the sales declined a lot, no doubt though. But as the norms started to relax, people started to go to these stores again. Sales got shot. The demand got back. Same goes with the store designers. Hope we made a point here.
In most cases. Per se, people can get attached to your brand from a damn long distance, if the aroma soothes its soul down. The brand that connects the soul, stays forever.
Retail environment in relation to the store’s merchandise creates an impactful perception in the consumer's mind. An environment aligned with brand language engulfs the interest of the consumer towards the brand in an attractive manner. Thus, a merchandise aligned environment connects the consumer with the brand to embrace invite, engagement, and loyalty.
In-store display arrangements navigate the consumer journey all over the store. Thus, planogramming comes into effect. A well planned store makes the consumer stroll through it, entirely. That makes the consumer touch every touchpoint.
Universal principles underlie good design. It is also important to understand the requirements of retail programs. In designing a retail program, both physical and psychological factors must be considered, including store image, quality of products, pricing, customer access to products, and how to use the storefront to filter and focus products. It may be possible to correlate retail store success directly with its design. To design a building, as well as a specialized field like retail, a good understanding of the building design process is essential.