The Italian Pet Food brand came to us to elevate its cross-selling and influence all over its consumer base. Plus, they want to penetrate new markets with a revamped identity and communication.
We developed an Exclusive Brand Store Design inspired by a mood board that included nature and authentic Italian food to accomplish the purpose.
We developed a Retail Decision Matric Model – EAEC (Eyeball Count, Awareness, Experience, Convert), where enablers and actions guide the consumer’s decision-making. Primary facade out of premium wood to align it with brand inclusiveness. To educate the consumer about the right product while deciding – we included D.I (Digital Interface), which has audio-visual communication running continuously.
The brand wall design was inspired by different breeds of dogs cast out of wood. Architecture lighting was inspired by paws and different kinds of dog food like bones, biscuits, etc. The island unit was installed to give the product’s live experience, including the process from the raw material.
Service:Retail Design, Experience Design, Store Layout Design, technical drawings