Globally, Exxon Mobil is the market leader in lubricants. As part of this project, we designed a retail platform that positions this brand as a top choice among Indian consumers and retailers.
To enable customers and retailers to get a detailed understanding of a brand and its products, a brand store was designed. “Brand Statement” would be a more apt term for this design.
About 200 shops were delivered in Hyderabad and the client was so pleased with the results we are opening stores across the country this year.
Furthermore, a new design identity for all service stations in India is being developed for motorcycles, trucks, and cars. By the end of 2015, we will also introduce this format.
In India, we have executed over 600 lubricant shops for Exxon Mobil.
Service:Marketing Strategy, Retail Strategy, Design Strategy, Campaign and Event Design, Technical Drawings