The profound German Eyewear brand ‘Carl Zeiss’ had difficulty penetrating APAC markets. The prime challenge they faced in their experience lab was to have an experiential VM that would act as a center of attraction that was inclusive of the experience.
Yes, they roped us into making that experiential visual merchandising element in their experience lab in the first place. We shouldered the task and made it happen by incorporating the VM in the form of ‘LARGE EYE’ placed on the roof at the center of the lab.
Then the SOW (Scope of Work) escalated to provide an experiential SIS display unit that can help them penetrate the premium eyewear outlets. From the research, we gathered the insight that – Most of the Premium Eyewear Outlets were reluctant to place such kinds of branded display units, fearing cluttered space, unless it was an experiential and engaging one. For this, we mapped the “Journey of Eye” and trifurcated the age groups into 20yrs, 40yrs, and 50 yrs. Around it, we included different types of lenses with a mirror in the center. It proved to be an engaging piece, yet premium. In the second layer, we added Carl Zeiss’s product USP, which proved to be a conversion point.
After tasting immense success through the above SOWs, they wanted to get closer to the consumer in the healthcare industry. Where we incorporated an integrated Carl Zeiss area to get the brand 1-on-1 with the consumer, this piece is being rolled out. We have the confidence to get significant positive numbers from the prototype in the developing stage. A well-perceived one.
Service:VM Strategy, Design Strategy, Product Display Design, Technical Drawings