Colors are refreshing; colors are vibrant. It is a mysterious language that connects people to emotion, and this emotion becomes a stimulus for the retail industry to attract people to their brand. In the discourse about the retail outlet, boutiques have a disparate space etched with an altogether different set of consumers and their preferences. It usually caters to a more luxury lifestyle segment, so the store insides speak a lot about the brand impression, image, and essence.
Besides the product category setup, product description, and in-store advertisements, the colors sprinkled inside a space cast the brand in a different shadow. Since the pandemic, retailers have been fighting an uphill battle to bring their physical stores back on people's radars. But the convenience of online shopping gives less of a reason to visit a store, which altogether raises the question, Are the tactile experiences losing their touch on people?
When physical retail outlets were all the rage, they used to feed consumers with authentic brand experiences. Scrolling through sections of products gave an enormous feeling of buying quality with recommendations from experts. It is coming back after the onslaught of the pandemic, and people are craving tactile experiences.
Things for boutiques stay unusual as luxury-loving people still identify which brands have better tricks to attract them. That is where colors intervene as a significant player. Boutiques are elegant, sophisticated, and classy retail segments. Unlike before, it has multiple chains operating in distinct locations, but the brand benchmark has to stay coherent. Beyond the quality of products, it is the aesthetics that captivate.
Since 93% of buying decisions are influenced by visual appearances, choosing the right mix of colors is every marketer's uphill battle. So here is why it is such a big deal for retailers and brands to filter their colors wisely into a boutique interior design.
The road to excellent customer experience through Colors
Every designer follows design philosophies that affect the interior's depth and the brand's bottom line. But with colors, the rules can be flexible, leaving it open to interpretation for people and their moods. What matters is the representation of a brand true to its image through colors that best describes its symbolization and include more natural and conventional elements beyond technology and immersive gadgets. Colors have left quite a vivid impression on consumers' psyche, pushing them to experience an environment distinctly. To state more, here is how color impacts the psychology of consumers, enhancing the experience and sales inside the store:
Bring the Calm to the threshold
The focal point is always the entry area which could make or break a deal for a brand. From the visual merchandising on the window display to the store's threshold, it needs a stimulus for people to be unable to resist coming inside, and color has the power to do so. Choosing hues of blue, tranquil green, and pastel pink may cater to the calm effect on consumers who take their first step inside the store. It prompts them to stay inside the store longer and scroll through areas enabling them to discover unaware products. Also, it influences the temperature perception of consumers as light colors tend to make them feel more relaxed compared to warm tones.
Engaging with the Brand Narrative through Colors
Every brand has a story to tell. A story about its origin, product development, creative idea, and everything which develops an interest in people to pay attention to the modes of communication from the brand. Here colors can help and make the narrative feel more alive. For a boutique's interior, choose a theme that seems sophisticated, graceful, and somewhere between traditional nuances and mainstream culture. Each filtered color would define a distinct narrative and conjoin to a coherent brand image.
The store navigation
Time after time, we have emphasized the indispensable role of navigation inside a store. No matter how creatively you create the threshold, when the navigation goes wayward, there is no way a consumer would want to stay inside the store. That's why colors while planning a store layout design, could make it easy for buyers to stop at the intended section and conveniently shop for products. Moreover, to cast a specific area in a different light for the buyer's attention, there could be a distinction in color for a special spotlight.
While the experience and sales scale could go up a notch, experimenting wrong with colors could work against the agenda. The right interior design firm would know whether bold red would go well with a delicate quality fabric of apparel or would the light hues on the wall would sit well with flashy accessories. It all comes down to a sound knowledge of the colors and how they could be playful yet aesthetic. Once fixed into the right spectrum, Colors inside a boutique could create magic for the brand's revenue.
