Asia | Oceania

MITSUBISHI

MITSUBISHI

How bad it would for a brand when they have an undistinguishable identity?

The gaps in identifying the unified brand identity was the biggest challenge Mitsubishi was facing in Asian markets. Their essence as the brand was in fumbles and clutters due to napping in communicating brand ethos to its consumers.

They roped us in to create an identity that is distinguishable, unique, and unified across the markets. We created the design that included their brand aesthetics, ethos, and ethics in a unified manner.

Uncompromised, Flexible, Scalable are some of the pronouns that we can integrate to explain the design that Mitsubishi received.

“You want the thinking designers to get an existing identity revamped and distinctive”.

  • Client:

    MITSUBISHI
  • Industry:

    Electronics Company
  • Service:

    Space Design, Store Layout Design, VM Strategy, Design Strategy, Technical Drawings
  • Brand Origin:

    Japan

Asia | Oceania

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