Asia | Oceania

CANON

CANON

The brief kicked in with a challenge to design an engaging product unit that can formulate the Canon experience with engagement touchpoints.

We captured the literal root of photography – THE STUDIO BOX. The concept dates to the photography college days when the students practice their skills with a prop. We placed this prop – THE STUDIO BOX in a way that while choosing different Canon products, they can embrace their skills and test the product simultaneously.

The design can be scalable according to the requirement as per different formats.

We design the solutions using our design tool to make touchpoints to the trust point, include embraced hospitality, and administrate consumer wellbeing. We fused utility branding, counter activation, developed community programs, segregated communication, a highly UI-driven demo zone for an immersive experience, and smooth after-sales service to accomplish it.

  • Client:

    CANON
  • Industry:

    Photography
  • Service:

    Design Strategy, Brand Strategy, Product Display Design, Technical Design, Technical Drawings
  • Brand Origin:

    Japan

Asia | Oceania

Related cases

We always try to implement our creative ideas at the highest level. You can see it by looking at our portfolio.

view all cases